5. Subscriber Email List/Mail Chimp

On your website, set up a subscriber page offering something for free for an email address. You could offer a short story, newsletter or one of your books for free. This way you can create a list of fans that you can contact if you have a book release or book promotion and hopefully get some sales. You need to make it clear that you will not bombard your subscribers with emails - nobody likes a sammer. Mail Chimp offers a free email subscriber service.

7. Virtual Book Tours

Your book is featured online on a seven day tour on relevant high traffic websites, blogs, social networking sites, and article directory sites. There is a charge for this service and your audience are likely to be authors I have not been on one so am not sure if many books are sold this way. I have never seen any adverts to join a book tour either.

8. Reviews

If your publisher hasn't done this already, or if you're publishing yourself, send a flyer about your book to all relevant publications offering them a free book in return for a review. This will boost your sales. Sadly only 1% from the 200,000 books published each year get reviewed by the papers or magazines. If you look on Amazon at the reviews of books similar to yours then you can ask if they reviewers will give you a review.

9. Publicity Fairs & Stunts

If you can't get your book into a shop then set up a stall at markets and fairs. You will need to get 5m public liability insurance. It might be worth considering doing something unusual for charity and incorporate promoting your book in some way. You could sky dive whilst reading a copy of your book and raise money for your favourite charity. Get the local papers and radio involved. Arrange book signings, readings or talks at bookshops, at the village hall or libraries.

10. Promotional Goods

Business cards, car rear window stickers, mugs and bookmarks to give away.

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